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Zenova expands US market access through Omnis & Petra

Zenova expands US market access through Omnis & Petra

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Zenova expands US market access through Omnis & Petra

Zenova Group PLC (AIM: ZED), is thrilled to announce that Omnis, our distribution partner in the USA, has entered into a sub distribution agreement with Petra Industries, a renowned distributor of consumer products via the retail sector.

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Published: August 31, 2023


Zenova Group PLC (AIM: ZED), is thrilled to announce that Omnis, our distribution partner in the USA, has entered into a sub distribution agreement with Petra Industries, a renowned distributor of consumer products via the retail sector. Through this strategic collaboration, Petra Industries will serve as a warehousing, distribution and logistics partner to improve market access and shorten supply chains and deliveries for Zenova customers in the USA.

About Petra

Petra is the industry’s consumer technology authority – distributing products for more than 800 brands. Petra brings tens of thousands of top name-brand products to tens of thousands of retail and e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from more than 60 categories, including smart home tech, housewares, outdoor tech, home and office accessories and much more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution centre and are distributed all over the country.


About Omnis

Omnis is a US based distributor, partnering with manufacturers of innovative solutions, acting as a catalyst to unlock substantial and sustained market growth. Omnis seek to find optimal routes to market leveraging its network and bringing the best partnerships together.



“We are thrilled at this opportunity to join forces with Petra Industries,” said Thomas Melchior, CEO of Zenova Group. “Petra’s sterling reputation and its expansive distribution network will allow our US partner Omnis to connect with a wider audience and serve our customers more effectively. We are confident that this partnership will not only bolster our presence in the US market, but also provide us with unprecedented opportunities for growth.”


Craig Chivers, CEO, Omnis said,

“Engaging Petra to act as a sub-distribution partner is a clear reflection of Omnis’s excitement and commitment towards bringing Zenova’s innovative line of fire suppression and prevention products to the widest possible end-customer base across the US market, and thereby giving our new partnership with the Zenova Group the greatest opportunity for success.”


Tate Morgan, President of Petra Industries, expressed his enthusiasm for the addition of Zenova’s innovative fire safety solutions to their portfolio.

“I am incredibly pleased to be adding this cutting-edge product to our portfolio as it is in perfect alignment with our core mission of delivering the most advanced solutions to our customers. We are very excited to form this partnership with Omnis & Zenova and offer our retail partners exceptional service.”


For further information please contact:

Zenova Group PLC
Thomas Melchior, Chief Executive Officer

Fiona Rodford, Executive Vice Chairperson

Via Orana Corporate LLP:
Anthony Eastman
Tel: +44 20 3475 6834
SPARK Advisory Partners Limited (Nominated Adviser)
Matt Davis / Adam Dawes Tel: +44 20 3368 3550
SI Capital Limited (Broker)
Nick Emerson Tel: +44 1483 413 500


About Zenova Group PLC

The Group, through Zenova Ltd, is the holder of intellectual property that underpins a suite of fire safety and temperature management products and technology. The product range is applicable to industrial, commercial, and residential markets. The Group’s products include fire retardant paints, insulating paints and render, fire extinguishing fluid and fire extinguishers. Through innovative development, and a refined formulation and development process, Zenova provides industry leading solutions across a range of fire protection and temperature management problems, comprising:

Zenova FP, fire protection paint

A water based, fire protection paint (also known as a ‘thermofoaming’ or ‘intumescent’ paint), which can be used on any surface and colour matched to any colour. When exposed to heat or flames, the paint expands and creates a solid foam-like crust which will not burn and insulates the surface it is painted on. This prevents surfaces from catching fire and stops fire spreading.  It has been tested by global fire industry experts and complies with UK building regulations and the latest UK and European fire safety standards.

Zenova IP, thermal insulation paint

A thermal insulation paint embeds the most modern insulating technology in a thermos-like ultra-thin layer.  It saves energy by increasing the thermal insulation level in commercial and residential buildings. Solar heat can increase the temperature within a building by 75% to 90%. Zenova IP has been independently tested and validated to deflect, absorb and dissipate up to 75% of this heat, thereby reducing the inside temperature by up to 45%.  Suitable for both exterior and interior, on any type of surface

Zenova IR, thermal insulation render

Zenova IR is a ready mixed insulation render that can be applied to internal and external walls in commercial and residential buildings to provide immediate insulation benefits and can be colour matched to any colour.

Zenova FX, fire extinguishers

A fire extinguisher like no other. It puts out class A, B, F, E fires fully tested against European EN3 as well as British standards. Available in 6 and 9 litre sizes.

Zenova FX500, aerosol fire extinguisher

The Zenova FX500 is a high performance handheld fire extinguisher that is tested by independent experts and adheres to the highest industry standards.   Safe for use on any type of fire the Zenova FX500 reduces the risk of reignition. The Zenova FX 500 is quick, easy and safe to operated and has been tested to BS6165 standard.

Zenova WB, wildfire barrier

A wildfire barrier fluid (applied via spray wands or aerial drops), which provides a virtual barrier where fire simply will not burn. Repeated tests on a variety of extremely dry wildfire fuels (grasses, hays, brush) demonstrates the incredible fire resistance Zenova WB provides, while remaining viable after application for30+ days in dry conditions.

Zenova CS, ceiling sprinkler

Blending the best features of both detectors and extinguishers while avoiding the drawbacks of each. It senses heat rather than smoke, resulting in less false alarms, and it’s an automatic system that doesn’t require a battery or a person to operate it. The modular Zenova CS unit expels 2.4 – 4.8 L of proprietary Zenova FX suppression fluid at high-pressure to suppress the source of a fire, yet maintains visibility that allows occupants to evacuate quickly.

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